Cool Brands UK

Cool Brands UK
Since 2001, they have been canvassing the opinions of experts and consumers to produce a barometer of Britain’s coolest brands, people and places. Each brand featured has qualified for inclusion based on the collective opinions of the Expert Council  and more than 2,000 members of the British public.
Experts and consumers were given the following guidelines when considering the brand list: Cool is subjective and personal. Accordingly, voters are not given a  definition but are asked to bear in mind the following factors, which  research has shown are inherent in a CoolBrand:

1. Style
2. Innovation
3. Originality
4. Authenticity
5. Desirability
6. Uniqueness

The CoolBrands top 20 collest brands of 2011 

1 Aston Martin – Automotive/Cars
2 Apple – Technology/General
3 Harley-Davidson – Automotive/Motorbikes
4 Rolex – Fashion/Accessories, Jewellery, Watches
5 Bang & Olufsen – Technology/General
6 BlackBerry – Technology/Telecommunications
7 Google – Online
8 Ferrari – Automotive/Cars
9 Nike – Sportswear & Equipment
10 YouTube – Online
11 Alexander McQueen – Fashion/Designer
12 Dom Perignon – Drinks/Champagne
13 PlayStation – Leisure & Entertainment/Games & Toys
14 Ray-Ban – Fashion/Accessories, Jewellery, Watches
15 Chanel – Fashion/Designer
16 Nintendo – Leisure & Entertainment/Games & Toys
17 Vivienne Westwood – Fashion/Designer
18 Agent Provocateur – Fashion/Lingerie
19 Tate Modern – Leisure & Entertainment/UK Attractions & The Arts
20 Maserati - Automotive/Cars

“A brand that captures your mind gains behavior. A brand that captures your heart gains commitment.”Scott Talgo, Brand Strategist

15 comments

  1. Im a B and O nut bhad the beocom 4000′s now the bceo 1′s instead of the beocom 2′s they are too haeavy and too hard to use. I have 4 sets of b and o ears including for the iphone and becom 1 plus beolab 9 speakers. Of course there is the umbrella and keyring and bottle opener too. Can’t get enough of it

  2. Pingback: Behaviour vs. Commitment in Brands « Enterprising Fashion

  3. I enjoyed your blog. It’s easy to read, the content is good, and your an educated writer unlike most of the blogs I come across when searching on this topic. I will check back in the future and see if you have anymore articles. Thanks for posting this, I appreciate the infomration and the effort you put into your site.

  4. An fascinating discussion is price comment. I feel that it’s best to write extra on this subject, it won’t be a taboo subject however usually people are not sufficient to talk on such topics. To the next. Cheers

  5. Pingback: Holiday tease.. « Chicquero

  6. Pingback: Minimalist effect in a maximalist market « Chicquero

  7. Pingback: Champagne meets art! « Chicquero

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 4,583 other followers

%d bloggers like this: