Minimal Brands
A dose of minimalism and efforts for changing the perception is maybe the simplest definition for Antrepo.
Antrepo is a multi-disciplinary design consultancy. It derives its power from exciting and passionate design members who are actively contributing to the core of design. The Antrepo team formed to create unique design ideas for forward-looking peoples.
In this series, they went to the supermarket in a trip to London, and noticed that, “Our packaging project could go to next level“. Showing all brand names with simple text & same font, without logo or corporate sign in it. The font is Helvetica Neu Bold. This project is all about simplicity and trying to find alternate simple versions for some package samples of the international brands.
My favorite ones are Tabasco, Schweppes, Pringles, Nutella and Red Bull.
“Everything should be made as simple as possible, but not simpler.”
- Albert Einstein
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Not 100% convinced. Consumers might feel that reducing well-known branding to a one-colour print on a one-colour background is taking recession chic a bit far, especially if the retail price stays the same or even goes up.
And the further reduction to simple Helvetica on a one-colour background smacks a little of the reduction of freedom of choice that certain repressive regimes used to practice; or worse, of the subliminal mind-control messages in John Carpenter’s early film “They live”: “Eat food”, “Consume”, “Obey authority” and so on…
Reblogged this on Chris Hoeller | Blog and commented:
I’m a huge fan of minamalist design, as I think today’s consumers are extra-sensitive to brands “trying too hard.”
Plus, in such a cross-platform, multiple-channel, 24/7, global world, it’s best to simplify your design efforts and message. Think Apple, Google, McDonalds – all have simple, subtle, design strategies.
Less busy packaging is a *very* refreshing change for some of these, but for others it doesn’t seem to work. Others are somewhere in between imo. It works very well for Nutella, Schweppes, Lindt, and Evian. For Tobasco, Vanish, Pringles, Nesquik, and Guinness, I’d stop at the second to last. For Jelly Belly, Duracell, and m&m’s it really does not seem to work at all…
Everything I say, especially here at Chicquero, is at least part commentary on my own mind. Because you post so much thought provoking stuff!
I wonder why this works so well for some, but does not seem to work for others. I wonder even more why I think that — how I can tell? Why does it feel like I can? Amazing…
Now I just want to wolf Jelly-beans and wash them down with Guinness. Damn advertising!
I love the Einstein quote at the end , perfect for this post! Amazing how the brands are still so well known to me even in their minimalist form.
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j’opte pour le minimalisme !! de tres belles refontes graphique
bravo !!
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