A dose of minimalism and efforts for changing the perception is maybe the simplest definition for Antrepo.
Antrepo is a multi-disciplinary design consultancy. It derives its power from exciting and passionate design members who are actively contributing to the core of design. The Antrepo team formed to create unique design ideas for forward-looking peoples.
In this series, they went to the supermarket in a trip to London, and noticed that, “Our packaging project could go to next level“. Showing all brand names with simple text & same font, without logo or corporate sign in it. The font is Helvetica Neu Bold. This project is all about simplicity and trying to find alternate simple versions for some package samples of the international brands.
My favorite ones are Tabasco, Schweppes, Pringles, Nutella and Red Bull.
“Everything should be made as simple as possible, but not simpler.”
- Albert Einstein