Happy Birthday São Paulo

Parabéns São Paulo - 458 years

São Paulo is the largest city in Brazil, the metropolis is anchor to the São Paulo metropolitan area, ranked among the five-largest metropolitan areas on the planet. São Paulo maintains strong international influence and is considered an Alpha World City. The name of the city honors Saint Paul.

The city of São Paulo hosts approximately 90 thousand events every year, featuring arts, business, fashion and beyond.

São Paulo Fashion Week (SPFW) is a fashion event, held at Ibirapuera Park, in São Paulo, notable as Latin America’s pre-eminent fashion event. Today, Brazilian fashion style are among the most watched in the world, making it known by its innovation, creativity and “Brazilian spices”.

The event has chosen sustainability as its theme and has taken strides to reduce its environmental impact. The Sustainability initiative has implemented scenographic installations that can be recycled; and all generators use Biodiesel. Not to mention, the designers efforts to find green fabrics, fibers and alternative materials.

Here is some of my favorite looks (São Paulo Fashion Week 2012 Fall/Winter)

Brazilian biodiversity is always fashionable. Happy 458 Birthday São Paulo, you rock!


São Paulo is like New York City on Steroids

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8 comments

  1. What an exciting peak at Sao Paulo fashion week! Thank you so much for posting these pics. Some of the men’s wear is to die for. We’d love to wear that white suit with the cutouts. And all the patterns for men and women are gorgeous! We need to head south!!

    The Eye
    http://theeyeoffaith.com

  2. It’s easy to forget that Sao Paulo is as big as it is. Rio is the city most foreigners associate with Brazil, giving Sao Paulo an exotic air.

    • I know, most of people when think about Brazil think about Rio, but I particularly like SP a way better, it’s really like a Brazilian NYC! Great food, museums, culture, people, weather, nightlife, fashion, etc… it doesn’t stop! :D

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