Heidi Lender once reported on the fashion universe for national magazines, writing features and styling photo shoots. With a BA in apparel and textiles from Cornell University, she covered style, design, food and travel from New York to Paris. A soulful search led her to India, where she lived part-time studying yoga, and subsequently taught in San Francisco in her own studio. In 2009, she finally found herself – behind the lens of her first digital SLR, and retired her pen and yoga professorship in favor of making pictures. She currently splits her time between Northern California and Garzon, Uruguay.
She has created maybe one of the cutest ode to mothers… a 15-image series titled “She Can Leap Tall Buildings”, in which Heidi herself—complete with black wig and props—acts out the traditional tasks and roles a woman takes on.
“I was in seventh grade in the 1970s when my mother went back to work. It was a traumatic event in my tween lifetime, returning from school to an empty house, my best friend suddenly absent with a plateful of priorities other than me. Mom played the roles of wife, mother, daughter, income-earner, independent-thinker, hostess, dinner-maker, family accountant, homework tutor and household organizer without a bat of her mascara’d eyelashes… As I move through my own grown-up life with a mountain of responsibilities, I humbly nod to all the superwomen of the world, especially my mother, who amazingly do it all.” Heidi Lender
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