The Pink and Blue project

The PINK and BLUE project.

This colorful project by  JeongMee Yoon explores the trends in cultural preferences and the differences in the tastes of children (and their parents) from diverse cultures, ethnic groups as well as gender socialization and identity. The work also raises other issues, such as the relationship between gender and consumerism, urbanization, the globalization of consumerism and the new capitalism.

The Pink and Blue Projects were initiated by his five-year-old daughter, who loves the color pink so much that she wanted to wear only pink clothes and play with only pink toys and objects. He discovered that his daughter’s case was not unusual. In the United States, South Korea and elsewhere, most young girls love pink clothing, accessories and toys. This phenomenon is widespread among children of various ethnic groups regardless of their cultural backgrounds.

“If you see a tree as blue, then make it blue.” Paul Gauguin

“I fell off my pink cloud with a thud.” Elizabeth Taylor

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