Carl Elkins and his team were approached by Goodyear Dunlop to photographically realize key, underlying themes in the Goodyear product line, namely: strength, robustness and armor. The result is a strong fashion editorial, perfect branding example to market tires in a modern world.
Costume design: Carl Elkins @ Mierswa-Kluska
Hair & Make-up: Susan Voss-Redfern
Agency: Anzinger | Wüschner | Rasp
I had to stop driving my car for a while… the tires got dizzy. Steven Wright