Paper branding at its finest!

Fedrigoni are a well established, Italian paper company who have refined the art and science of making fine quality special papers. The challenge was to create a campaign which will ensure the entire UK design industry hears about the paper selection tool, consisting of 262 various paper samples which enables designers to choose the best shade and most suitable surface for their very next project.
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The final design was focused on quality Italian products and pride in appearance. Italian fashion houses supply the highest quality goods in the market, working with the finest materials, his aim was to capture this very same message for the Fedrigoni paper range. The designer chose to create dinner jackets because not only do they portray a strong image of quality, but just as importantly, classic, traditional design.He developed four templates, one for each element of the outfit, shirt, waistcoat, jacket and bow tie. Once each element is made they simply slot together, allowing you to make your own, and experiment with the different paper qualities and colour combination until you are happy with the outcome.
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Fedrigoni¬†claim that their papers are ultra functional yet wonderfully expressive, this inspired him to produce a wide range of styles, from simple, subtle colours and patterns to much more elaborate combinations. The book would be sent to Fedrigoni’s existing customers, of which a large majority are top fashion labels, promoting the new colour tool.
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Only government can take perfectly good paper, cover it with perfectly good ink and make the combination worthless. Milton Friedman
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11 comments

  1. RJ Diaz

    Reblogged this on Font-Art and commented:
    A creative way to market your goods: make it fun to experiment with combinations of your product and convey its quality and versatility. A great post here by Chicquero…

  2. heidihuxley

    I suppose this is a fantastic way for you to plan your next suit design or perhaps for you to try and decide what suit you plan to wear next..:)

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